Distribution · Europe to India
Made in Europe. Loved in India.
India is one of the fastest-growing beauty markets in the world, and European skincare has a real following there. Together with our partner in India we handle registration, import, stock and sales, online and offline, so you can enter without setting up an Indian company.
India route
EU → IN
Registration
CDSCO import registration
Import
Customs clearance in India
Stock
Partner warehouse in India
Online
Nykaa · Amazon.in · Flipkart
Offline
Retail · salons · clinics
One contract with KOD, a team on the ground in India
Your India route
Four steps to India.
KOD leads the project and stays your single point of contact. Our partner in India acts as importer and runs the operation on the ground.
Market check
Demand, price points and competitors, and whether anyone already sells your brand in India.
Registration
CDSCO import registration, Indian labels and a trademark filing in India.
Import and stock
Freight from Europe, customs clearance and storage at our partner in India.
Launch and scale
Nykaa, Amazon.in, Flipkart and quick commerce, plus retail, salons and clinics.
Also looking at the other side of the Atlantic? European brands in the US
$40bn
expected size of India’s beauty and personal care market by 2030
4th
largest beauty and personal care market in the world by 2030
22%
import tariff on EU cosmetics today, mostly removed under the EU–India trade agreement once it is in force
1
contract with KOD for registration, import, sales and protection
Sources: Redseer Strategy, India beauty and personal care outlook 2030; EU–India trade agreement, concluded January 2026.
Where your brand sells
Online, in stores and in clinics.
Indian shoppers discover beauty online and buy it everywhere. We plan the channel mix with you, so your brand is visible in the right places at a price that holds.
- No Indian company, bank account or warehouse contract on your side
- Stock held and shipped inside India
- One official offer per channel, with brand monitoring
- Monthly reporting on sell-out, stock and prices
Beauty marketplaces
Nykaa, Tira and Purplle, where Indian shoppers go for skincare and make-up.
General marketplaces
Amazon.in, Flipkart and Myntra, for reach across the whole country.
Quick commerce
Delivery apps such as Blinkit, Zepto and Swiggy Instamart, where beauty is a fast-growing category.
Retail
Beauty stores and pharmacies, through our partner’s retail network.
Salons and clinics
Professional and dermatology channels for brands with an expert story.
Regulation
What India asks of a European brand.
Imported cosmetics in India fall under the Cosmetics Rules, 2020, supervised by the Central Drugs Standard Control Organisation (CDSCO). An EU-compliant product usually needs an import registration and an Indian label before it can be sold. We go through it with you, product by product.
This is general information, not regulatory advice. Requirements depend on the product and its claims.
Import registration
Every imported cosmetic needs a CDSCO import registration certificate. Our partner applies as your authorised agent in India, based on your authorisation as the manufacturer.
Indian label
The pack shows the registration number, the importer’s name and address, the maximum retail price (MRP) and consumer care details.
No animal testing
Cosmetics tested on animals after November 2014 may not be imported into India.
Ingredients and claims
Indian standards restrict some ingredients and colours, and products with drug-like claims follow a different route.
Import duty
Today’s duties apply until the EU–India trade agreement enters into force. After that, most tariffs on EU cosmetics are phased out over five to seven years.
How we work together
One contract. A team on the ground.
Your partner
KOD
You agree terms with KOD. We lead the India project and manage our partner for you, with the same standards we use in Europe and the US.
- Market entry plan and channel strategy
- Pricing and MRP set together with you
- Listings and content for every channel
- Brand monitoring and monthly reporting
On the ground
Our partner in India
An established team in India that already places European brands in the market. They carry the local operation under KOD’s lead.
- Import registration and customs clearance
- Warehousing and delivery across India
- Marketplace and quick commerce operations
- Sales team for retail, salons and clinics
Questions
Before you go to India.
Do we need an Indian company?
No. Our partner in India acts as importer and holds the import registration for your products as your authorised agent. You work with KOD.
Who holds the CDSCO registration?
The registration certificate is issued to the Indian importer or authorised agent, based on your authorisation as the manufacturer. We agree up front, in writing, what happens to it if the partnership ever ends.
How long until the first sale?
Registration and labels usually take the longest. After the market check we give you a realistic timeline, product by product.
Does the EU–India trade agreement lower our costs?
Negotiations were concluded in January 2026. Once the agreement is signed and ratified, most of the current tariff on EU cosmetics is removed over five to seven years. Until then we plan your prices with today’s duties.
How do you keep our prices consistent?
Every pack sold in India carries a maximum retail price (MRP). It sets the ceiling, not the floor, so we also watch the marketplaces for other sellers of your brand and act on infringing offers.
Can we keep our EU packaging?
Often yes, with an Indian label added for the registration number, importer details and MRP. Some products need changes when an ingredient or claim is not allowed in India.
Start with a conversation
Your brand deserves one trusted seller.
Tell us where your brand is sold today. In one 30-minute call we show you what we see on the marketplaces and how we would protect and grow your brand.
