Brand protection · Parallel imports
Grey-market goods, explained clearly.
Products meant for another market end up on European marketplaces at lower prices, often with foreign labels and without EU compliance. Some of it you can stop. The rest you can outcompete. We help with both.
The rule in one sentence
Inside the EEA, rights are exhausted. Outside, they are not.
Once you or a partner put a genuine product on the market anywhere in the European Economic Area, it can generally be resold across the EEA. Products first sold outside the EEA are a different story.
| Situation | Can the brand act? | Typical tools |
|---|---|---|
| Genuine product, first sold in the EEA with consent | Usually not | Stronger official offer, distributor contracts |
| Genuine product, first sold outside the EEA | Often yes | Trademark claims, customs applications |
| Repackaged, relabelled or altered product | Often yes | Legitimate reasons under trademark law |
| Expired or damaged stock | Often yes | Marketplace reports, legal letters |
| Breach of a selective distribution agreement | Yes, against the distributor | Contract enforcement |
| Counterfeit | Yes | Takedowns, customs, court action |
What we do
Stop what you can. Outsell the rest.
A combined legal and commercial answer, coordinated by one team.
Identify the origin
Test purchases reveal language, labelling and batch codes that show where the product was first sold.
Customs and claims
With our IP lawyers we file customs applications and trademark claims against goods imported without consent.
Close the leak
Clear distribution agreements, market-specific packaging and supply controls reduce diversion at the source.
Free brand check
Who is selling your brand right now?
We review your brand on Amazon, bol, Kaufland and Galaxus and send you a clear report: who sells your products, which listings look suspicious, where prices drift and what to fix first. Free and without obligation.
- Every seller active on your listings, per marketplace
- Listings that look counterfeit, altered or misleading
- Price levels compared across countries and channels
- Brand Registry and trademark status
- Three concrete actions you can take this month
Start with a conversation
Your brand deserves one trusted seller.
Tell us where your brand is sold today. In one 30-minute call we show you what we see on the marketplaces and how we would protect and grow your brand.
