Marketplaces · TikTok Shop
Where beauty is discovered.
TikTok Shop turns videos and livestreams into a checkout. It is live in the US, the UK and, since 2026, in ten European markets. We set up your shop, find the right creators and keep your brand consistent.
Where TikTok Shop is live
10 European markets + the US
UK
United Kingdom
IE
Ireland
DE
Germany
FR
France
IT
Italy
ES
Spain
AT
New 2026
BE
New 2026
NL
New 2026
PL
New 2026
US
United States
Austria, Belgium, the Netherlands and Poland opened on 15 June 2026.
Live since 2024–2025
DE · FR · IT · ES · IE
New in June 2026
NL · BE · AT · PL
Also live
UK · US
Formats
Video · Live · Shop tab
Source: TikTok Newsroom, TikTok Shop expands across Europe (2026).
What we do on TikTok Shop
Content that sells, not just scrolls.
Social commerce moves fast, but the basics of brand protection still apply: one official shop, controlled prices and claims that stay within the rules.
Shop setup
Seller registration, product catalogue, shipping templates and brand authorisation, so creators link to the official shop.
Creators and affiliates
We select creators that fit your brand, send samples, agree commissions and brief them on correct cosmetic claims.
Content and live
Short videos, product demos and livestream sessions produced for the platform, plus paid amplification when content performs.
Launch plan
From first video to first order.
Shop set-up
Seller verification, brand authorisation and compliant product listings per market.
Creators
An affiliate programme with clear commission, samples and brand guidelines.
Content and LIVE
Short videos and LIVE sessions that show texture, application and results.
Fulfilment
Fast delivery from EU stock, with returns and customer service handled.
Questions
TikTok Shop, answered.
Which countries can we sell in?
In Europe TikTok Shop runs in the UK, Ireland, Germany, France, Italy and Spain, and since June 2026 also in Austria, Belgium, the Netherlands and Poland. It is also live in the US.
Do we need our own creators?
No. We find and manage creators whose audience fits your products, and pay them commission on sales they drive.
What if others already sell our brand on TikTok Shop?
We map those shops and address unauthorised offers, so demand goes to your official shop.
Free brand check
Who is selling your brand right now?
We review your brand on Amazon, bol, Kaufland and Galaxus and send you a clear report: who sells your products, which listings look suspicious, where prices drift and what to fix first. Free and without obligation.
- Every seller active on your listings, per marketplace
- Listings that look counterfeit, altered or misleading
- Price levels compared across countries and channels
- Brand Registry and trademark status
- Three concrete actions you can take this month
Start with a conversation
Your brand deserves one trusted seller.
Tell us where your brand is sold today. In one 30-minute call we show you what we see on the marketplaces and how we would protect and grow your brand.
