Insights
Notes from the official seller’s desk.
Practical articles on marketplaces, brand protection and cross-border distribution for European beauty brands. Written by the team that sells, ships and protects brands every day.
Featured · Brand protection
Counterfeit cosmetics cost EU brands €3 billion a year
The EUIPO puts the loss at 4.8% of sales in the cosmetics and personal care sector, and around 32,000 jobs. What the numbers mean for a brand owner, and the steps that work.
Latest articles
Law, logistics and the marketplaces.
Brand protection
Parallel imports in the EU: what beauty brands can and cannot stop
Where EU exhaustion applies, where it does not, and how to build a strategy on evidence.
Marketplaces
TikTok Shop now covers ten European markets
With the Netherlands, Belgium, Austria and Poland live since June 2026, what to prepare before launch.
Distribution
Selling a European beauty brand in the US
MoCRA obligations, Amazon.com and a realistic plan for the first twelve months.
Topics
Browse by subject.
New articles every month. Have a question you want answered? Send it to us and we may write about it.
Marketplaces
Amazon, bol, Kaufland, Galaxus and TikTok Shop: rules, fees and what performs.
Brand protection
Counterfeits, unauthorised sellers, parallel imports and brand registries.
Distribution
Entering new markets, the US, logistics and working with a distributor.
Growth
Listings, advertising, content and building demand across channels.
Free brand check
Who is selling your brand right now?
We review your brand on Amazon, bol, Kaufland and Galaxus and send you a clear report: who sells your products, which listings look suspicious, where prices drift and what to fix first. Free and without obligation.
- Every seller active on your listings, per marketplace
- Listings that look counterfeit, altered or misleading
- Price levels compared across countries and channels
- Brand Registry and trademark status
- Three concrete actions you can take this month
