How we work
How a partnership with KOD works.
No retainer that runs whether you sell or not. This page explains our two models, what we commit to, what we ask from you, and how a partnership ends if it ever has to.
Two models
Distributor or service partner.
Both models use the same team and the same standards. The difference is who owns the stock, who sells to the customer and how we are paid.
| Distribution partnership | Managed services | |
|---|---|---|
| Who sells to the customer | KOD, as your official seller | You, from your own seller accounts |
| Who owns the stock | KOD buys the stock, or holds it on consignment, agreed per brand | You |
| How KOD earns | The margin between our purchase price and the sales price | A fixed monthly fee for an agreed scope |
| Marketplace fees and advertising | Paid by KOD, within the agreed plan | Paid by you, directly to the platform |
| Brand protection | Included | Included or per case |
| Exclusivity | Per region: the EU, the Benelux or the US | Not required |
| Typical start | One marketplace or country, then the next | A defined scope for one market |
| Reporting | Monthly: sell-out, stock, prices and actions | Monthly: sales, ad spend and actions |
The route
From first call to first order.
A clear sequence with no surprises. You always know what happens next and who is responsible for it.
1. Brand check
Free. We map who sells your brand today, at what price and with which listings.
2. Proposal
Model, channels, countries, price positioning and a first order or first scope.
3. Agreement
Scope, exclusivity, term, reporting and exit, written down before we start.
4. Onboarding
Trademark and Brand Registry, compliance files, listings, accounts and stock.
5. Launch and review
We clean up the channel, go live and review results with you every month.
Commitments
What we promise, and what we ask.
A partnership only works when both sides know what to expect.
What KOD commits to
- One official seller on every agreed marketplace
- Our own offers priced consistently across channels and countries
- Brand protection as part of the work, not an extra
- Stock planning so your products stay available
- Open monthly reporting on sales, stock, prices and actions
- Listings and compliance files kept correct and up to date
- No directly competing brand in the same category and region
What we ask from you
- A registered or pending trademark for the markets we enter
- Products that meet EU rules, or a plan to get there together
- Reliable supply, lead times and batch information
- Clarity about your other distributors and retailers
- Brand assets: images, texts, claims you can support
- One named contact who can take decisions
Fit
Who we are a good partner for.
We take on a small number of brands each year, so we are selective. That protects the brands we already represent.
A good fit
Any beauty or personal care brand that struggles with online distribution: too many sellers, prices all over the place, or nobody running the marketplaces.
Also a fit
Brands from outside the EU that want to enter Europe properly, and European brands that want to test the US without their own entity.
Not a fit
Brands looking for the cheapest reseller, brands that want resale prices forced on others in the EU, and products that cannot be made compliant.
Questions
Terms, answered.
How long does a partnership run?
We agree a fixed first term, long enough to recover the investment in stock, listings and protection, with a clear notice period after that. Our standard first term is three years.
What happens to the stock if we stop?
This is agreed case by case before we start. Usually we sell through the remaining stock within an agreed period, or you or your new partner take it over at an agreed price.
Can we keep our own webshop and retailers?
Yes. We agree which channels and countries are ours and which stay with you, so nobody competes with anybody.
Who sets the prices?
In the EU, KOD sets the prices of its own offers. Neither we nor you can impose resale prices on independent sellers. We agree a price position with you and keep our own offers consistent with it. In the US, you can adopt your own minimum advertised price policy and we monitor it.
Do you work with competing brands?
No. We keep our portfolio small on purpose and do not take on a brand that competes directly with yours in the same category and region.
What does the managed service cost?
It depends on the scope: marketplaces, countries, number of products and advertising. After the brand check we send a fixed monthly proposal.
Start with a conversation
Your brand deserves one trusted seller.
Tell us where your brand is sold today. In one 30-minute call we show you what we see on the marketplaces and how we would protect and grow your brand.
