Marketplaces · Kaufland
Nine countries, one registration.
Kaufland Global Marketplace combines a trusted retail name with storefronts in Germany, Austria, Czechia, Slovakia, Poland, France, Italy, Spain and the Netherlands. Less crowded than Amazon, and growing fast.
Where you sell
One registration · 9 storefronts
DE
Germany
AT
Austria
CZ
Czechia
SK
Slovakia
PL
Poland
FR
France
IT
Italy
ES
Spain
NL
Netherlands
Germany first, then the storefronts where your category sells.
Storefronts
9 countries
Reach
139M online shoppers
Sellers
13,000+
Retail stores
1,600 offline
Source: Kaufland Global Marketplace (October 2025).
Why Kaufland
The marketplace many brands skip.
Fewer competitors per product, strong brand trust in Germany and Central Europe, and one seller account for every storefront. That makes Kaufland one of the most efficient second channels after Amazon.
- Onboarding: seller registration, company verification and storefront selection
- Product data: local-language listings, EAN matching and complete attributes
- Pricing per country, aligned with your Amazon and retail prices
- Kaufland advertising with sponsored product campaigns
- Fulfilment from our warehouse to every storefront country
- Seller monitoring and reporting of infringing offers
Launch plan
Your first 90 days on Kaufland.
Account
Seller account, company verification and your brand connected to the catalogue.
Listings
German listings first, then translated content for the other storefronts you choose.
Stock and delivery
Shipped from our warehouse with delivery times that meet Kaufland standards.
Kaufland Ads
Sponsored product campaigns to build visibility, measured against sales.
Questions
Kaufland, answered.
Which storefront should we start with?
Almost always Germany. It is the largest Kaufland storefront, and good results there make the next markets faster.
Do we need German packaging?
Certain label information must be in German for the German market. We check your labels and advise on the simplest compliant route.
Can we sell in several countries from one account?
Yes. One seller account can list in several storefronts, with local listings and prices for each.
Free brand check
Who is selling your brand right now?
We review your brand on Amazon, bol, Kaufland and Galaxus and send you a clear report: who sells your products, which listings look suspicious, where prices drift and what to fix first. Free and without obligation.
- Every seller active on your listings, per marketplace
- Listings that look counterfeit, altered or misleading
- Price levels compared across countries and channels
- Brand Registry and trademark status
- Three concrete actions you can take this month
Start with a conversation
Your brand deserves one trusted seller.
Tell us where your brand is sold today. In one 30-minute call we show you what we see on the marketplaces and how we would protect and grow your brand.
