Growth · Advertising
Every euro of ad spend accounted for.
We plan and run advertising across the marketplaces and the open web, with one budget, one strategy and one report. The target is profitable growth, not the lowest cost per click.
Marketplaces
Retail media
- Amazon Sponsored Products, Brands and Display
- bol Sponsored Products
- Kaufland sponsored listings
- Launch, always-on and seasonal campaigns
Webshop and brand
Meta and Google Ads
- Meta (Facebook and Instagram) prospecting and retargeting
- Google Search, Shopping and Performance Max
- Creative testing with clear hypotheses
- Tracking and consent set up correctly
How we manage
Strategy first, then spend.
Before a campaign starts we agree on margin targets, priorities per product and the role of each channel.
Targets
Break-even and target advertising cost per product and channel.
Structure
Campaigns split by brand, category and competitor terms.
Optimise
Weekly bids, budgets and search term clean-up.
Report
Monthly results on sales, margin and share of voice.
Questions
Advertising, answered.
What budget do we need?
Enough to learn. We agree a test budget per channel, measure return on ad spend and scale what works.
Who owns the ad accounts?
When you pay for advertising, the accounts are set up in your name or with full access for you.
How do you report?
Monthly, per channel: spend, sales, return on ad spend and what we change next.
Start with a conversation
Your brand deserves one trusted seller.
Tell us where your brand is sold today. In one 30-minute call we show you what we see on the marketplaces and how we would protect and grow your brand.
