Distribution · Europe to the US
Made in Europe. Sold in America.
American shoppers love European skincare, but importing, compliance and Amazon.com are a big step for a European brand. Our US office and warehouse make that step small.
Your US route
Four steps across the Atlantic.
KOD acts as importer and official seller, so you can test demand before you invest in your own US structure.
Market check
Demand, competitors, price points and existing sellers of your brand in the US.
Compliance
US labels, MoCRA registration and listing, and a USPTO trademark filing.
Import
Freight, customs clearance and storage in our US warehouse.
Launch and scale
Amazon.com, TikTok Shop US and US advertising, reported monthly.
Already selling in the US and only need logistics? Shipping to the US
Why brands choose this route
Lower risk, faster learning.
- No US entity, bank account or warehouse contract needed on your side
- One partner on both sides of the Atlantic, with the same standards
- Brand protection in the US from day one
- Real sales data before you commit to a bigger US investment
$108.7bn
US beauty retail sales in 2025, prestige and mass combined
+5%
growth in US mass beauty in 2025, to $72.7 billion
+4%
growth in US prestige beauty in 2025, to $36 billion
1
partner for import, compliance, sales and protection
Source: Circana, US prestige and mass beauty retail performance 2025.
Regulation
What MoCRA asks of a European brand.
The Modernization of Cosmetics Regulation Act of 2022 gave the FDA new powers over cosmetics. A label that is compliant in the EU often needs work before it can be sold in the US. We go through it with you, product by product.
This is general information, not regulatory advice. Requirements depend on the product and its claims.
Facility registration
The facilities that manufacture or process your products are registered with the FDA.
Product listing
Each product is listed with the FDA, including its ingredients, by the responsible person.
Safety substantiation
Records that show each product is safe for its intended use.
Adverse event reporting
A US contact on the label, and a process to report serious adverse events to the FDA.
Cosmetic or drug?
Sunscreens and anti-dandruff products are regulated as OTC drugs in the US and follow a different route.
Two ways to work together
Distribution partner, or managed service.
Preferred
US distribution partnership
KOD buys your products, imports them into the US and sells them as your official distributor. You invoice one partner in Europe; we carry the US operation.
- No US entity or US bank account needed on your side
- We buy the stock and earn our margin on sales
- One official seller on Amazon.com and TikTok Shop US
- Brand protection in the US included
For brands that sell themselves
Managed US marketplace service
You stay the seller of record and own the account. We set up and run it for a monthly fee, from listings and compliance files to advertising and reporting.
- Amazon.com set-up and Brand Registry
- US listings written for American search behaviour
- Advertising and review programmes
- Monthly reporting on sales and spend
Questions
Before you cross the Atlantic.
Do we need a US company?
Not when KOD is your distributor. We act as importer and official seller in the US, so you can test demand before investing in your own US structure.
How long until the first sale?
That depends mostly on labels and compliance. For a brand with a ready EU range, a realistic launch window is three to six months from the start of the project.
Can we sell sunscreen or SPF products?
In the US these are over-the-counter drugs, not cosmetics. They need a separate regulatory route, so we assess them case by case and often start with the rest of the range.
Who owns the brand on Amazon.com?
You do. Brand Registry is based on your trademark and stays in your name. KOD is added as your authorised seller and partner.
Do you only work with beauty brands?
Beauty and personal care is our focus and where our experience is deepest. We look at related categories, such as wellness, case by case.
Start with a conversation
Your brand deserves one trusted seller.
Tell us where your brand is sold today. In one 30-minute call we show you what we see on the marketplaces and how we would protect and grow your brand.
