Brand protection · Price integrity
A healthy price online protects your shelf offline.
When a marketplace price collapses, pharmacies and beauty stores stop reordering. A clean channel with one strong official seller lets prices recover, without anyone having to dictate them.
Why prices erode
The race to the bottom has a cause.
Low prices on marketplaces are rarely a strategy. They are the result of stock that should not be there.
- Counterfeit offers that can be sold at any price
- Grey-market stock bought cheaply in other regions
- Clearance and short-dated stock dumped by wholesalers
- Several sellers fighting for the same Buy Box
- No official seller setting a credible reference price
What works, legally
Clean the channel, and the price follows.
In the EU, brands and distributors may not impose resale prices on independent sellers. They can control who sells, what is sold and how their own offer is priced.
Remove infringing offers
Counterfeit, non-EEA and altered products are taken down, which removes the lowest prices from the listing.
One official seller
KOD sets its own consistent prices across marketplaces and countries, and keeps stock available so no one else fills the gap.
Distribution with criteria
Selective distribution based on quality criteria, set up with your lawyers, so stock only reaches partners who meet your standards.
General information about EU competition and trademark law, not legal advice. In the US, different rules apply to minimum advertised price policies.
Free brand check
Who is selling your brand right now?
We review your brand on Amazon, bol, Kaufland and Galaxus and send you a clear report: who sells your products, which listings look suspicious, where prices drift and what to fix first. Free and without obligation.
- Every seller active on your listings, per marketplace
- Listings that look counterfeit, altered or misleading
- Price levels compared across countries and channels
- Brand Registry and trademark status
- Three concrete actions you can take this month
Start with a conversation
Your brand deserves one trusted seller.
Tell us where your brand is sold today. In one 30-minute call we show you what we see on the marketplaces and how we would protect and grow your brand.
