Case study · A313
From fourteen sellers to one official seller.
A313 is a French vitamin A skincare brand made by Pharma Développement. KOD has sold it across Europe since 2020. When we started, fourteen sellers were competing on two listings for the same products. This is what we changed.
14
sellers on two A313 listings before KOD
1
official seller today, on one clean listing per product
€12.99
lowest price we found on the bestseller before
€24.95
the official price today, the same on every channel
The situation
A popular brand that nobody guarded.
A313 had loyal customers across Europe, but online nobody represented the brand. The result was familiar to anyone who has looked at a beauty listing on a marketplace:
- Fourteen sellers on two listings for the same products, competing on price for the Buy Box
- Duplicate pages with different images, titles and claims
- Reviews that mixed genuine product with doubtful stock
- A lowest price of €12.99 that made no sense next to the price in pharmacies and the brand’s own shop
Proof · A313
Fourteen sellers. Now one.
When we started with A313, fourteen sellers were fighting over two listings and the lowest price was €12.99. Today KOD is the one official seller, the price is €24.95 on every channel and A313 is protected by Amazon Transparency.
A313 · bestseller listing14 sellers1 official seller
Seller A€12.99
Seller B€13.49
Seller C€14.90
Seller D€15.95
Seller E€16.40
Seller F€17.99
Seller G€18.50
Seller H€19.20
Seller I€19.95
Seller J€20.99
Seller K€21.50
Seller L€22.40
Seller M€23.10
KOD · Official store€24.95
Illustration of the A313 listing. Real numbers: 14 sellers and a lowest price of €12.99 before KOD, one official seller at €24.95 today.
What we did
Step by step, channel by channel.
Rights first
Brand Registry activated with the trademark, so the brand controls its own titles, images and claims.
Clean-up
Duplicate listings merged and corrected, with the right images, claims and translations in every storefront.
Evidence
Test purchases and seller mapping, then reports through each marketplace against counterfeit and infringing offers.
Amazon Transparency
A313 enrolled in Amazon Transparency, so units sold on Amazon carry codes that prove they are genuine.
One official offer
KOD as the official seller on bol, Amazon, Kaufland and Galaxus, plus the brand webshop a313.eu, with stock in the Netherlands.
The result
What changed for the brand.
| Before KOD | Today | |
|---|---|---|
| Sellers | 14 sellers on 2 listings | 1 official seller |
| Listings | Duplicate pages, mixed content | One clean listing per product |
| Lowest price on the bestseller | €12.99 | €24.95, the same on every channel |
| Proof of authenticity | None | Amazon Transparency codes |
| Channels | Unmanaged | bol, Amazon, Kaufland, Galaxus and a313.eu |
Prices online are set by KOD for its own offers. In the EU, no brand or distributor can impose resale prices on independent sellers. The price recovered because counterfeit and infringing offers were removed and one official seller with reliable stock replaced them.
For your brand
What this means for a brand like yours.
The same approach works for any beauty brand with a trademark, a good product and a channel that needs order.
See your channel
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Choose the model
Distribution partnership or managed service, per marketplace and country.
Start with one market
Most brands start with one marketplace or one country and grow from there.
Start with a conversation
Your brand deserves one trusted seller.
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