Distribution · US brands into Europe
US brands. Sold properly in Europe.
KOD brings US beauty brands that already sell well into Europe. We import your products, act as your EU Responsible Person and build your European business: your EU webshop, every major marketplace and B2B sales to retailers and distributors. One stock in the Netherlands for the whole EU, with a marketing budget funded from our distribution margin.
- No EU Responsible Person
- English only
- Not INCI names
- No batch code or PAO
- Not notified in the CPNP
- No EU product file
- KOD as EU Responsible Person
- Local languages
- INCI ingredients
- Batch code and PAO
- Notified in the CPNP
- Product file kept in the EU
Base
Our office and warehouse in the Netherlands
Our role
Importer, EU Responsible Person and official seller
Channels
Amazon Europe · bol · Kaufland · Galaxus · TikTok Shop · webshop
Pricing
Set by KOD; your recommended retail price is a non-binding guide
Who we look for
US brands that already sell well
We actively look for US beauty brands with proven demand that are not yet sold properly in Europe. When a brand fits, we make the first move.
Proven in the US
Strong sales and reviews on Amazon.com, TikTok Shop, in retail or in your own webshop.
Not yet in Europe
No official EU seller yet, or only resellers and parcels shipped from the US.
Ready for EU rules
Formulas that meet EU cosmetics law, or can with small changes. We check this first.
Supply that can scale
Stable production, barcodes on every unit and enough stock to launch in several countries.
Why Europe
What changes when your brand comes to Europe
Europe has about 500 million consumers and €110 billion in yearly beauty sales (Cosmetics Europe, 2025). It is also 27 countries, 24 official languages and one of the strictest cosmetics laws in the world. Brands that ship from the US one parcel at a time, or let resellers bring their products in, lose control fast. This is what we set up.
- One legal owner for every product. KOD is your EU Responsible Person: we keep the product information file, notify every product in the CPNP and are the EU address on your label.
- Brand protection that covers Europe. A US trademark does not protect your brand in Europe. We check your EU trademark and Brand Registry; if you need one, the EU filing is done in your name with independent IP lawyers we work with.
- Labels for each country. EU labels need the Responsible Person’s address, a batch code, ingredients in INCI names and texts in the language of each country where the product is sold. We prepare the changes with you, product by product.
- One official seller. KOD imports and sells. We act on counterfeits, infringing listings and grey imports from outside Europe, which an EU trademark lets you stop.
- Brand store and advertising. Brand stores, sponsored ads and creators in each country, paid from our distribution margin.
Where your brand sells in Europe
Webshop, marketplaces and B2B
We cover the EU from one stock in the Netherlands: your own EU webshop, every major marketplace and B2B sales. We start where demand is quickest to prove, usually Amazon.de or bol, with a 90-day launch plan, and add countries and channels as the brand grows.
01
Amazon Europe
Germany first, then France, Italy, Spain, the Netherlands and more. Brand Registry, brand stores, A+ content in each language, advertising and FBA.
02
Every other marketplace
bol in the Netherlands and Belgium, Kaufland, Galaxus in Switzerland and TikTok Shop in Europe. One official seller everywhere, each listing in its own language.
03
Your EU webshop, built by us
We build and run your brand’s European webshop in the local languages, with local payment methods, EU VAT and delivery to every EU country from the same stock.
04
B2B sales
We sell your range to retailers, salons and distributors across Europe, from single cartons to pallets, at wholesale terms we agree with you.
Regulation
EU cosmetics rules, handled by us
In the EU, a cosmetic product can only be sold when an EU-based Responsible Person stands behind it (Regulation (EC) No 1223/2009). A US formula and label often need changes for Europe. KOD takes this role and goes through it with you, product by product.
Ingredient check
More than 1,600 substances are banned in EU cosmetics, and many more are restricted. We check every formula before anything ships. One example: TPO, used in UV nail gels, has been banned since 1 September 2025.
Safety report and product file
A qualified safety assessor signs the safety report for each product. We keep the product information file in the EU for 10 years after the last batch is sold.
CPNP notification
Every product is notified in the EU’s Cosmetic Products Notification Portal before it is sold. We also report serious undesirable effects to the authorities.
Packaging and EPR
Packaging registration in each country, such as LUCID in Germany and Triman labelling in France, and the new EU packaging rules that apply since 12 August 2026.
This is general information, not regulatory advice. Requirements depend on the product and its claims. Sunscreens are cosmetics in the EU, but only approved UV filters may be used and SPF claims follow strict rules, so a US SPF formula often needs changes.
Landed cost
Landed cost, worked out before the first shipment
KOD buys and imports the stock, so we work out the landed cost per product before we set our European prices.
- Freight from your US warehouse to ours in the Netherlands, by sea or air
- EU import duties and VAT, based on each product’s HS code and origin
- EU customs clearance with KOD as importer
- Warehousing and marketplace fees in Europe
- The marketing budget, agreed in the yearly plan
Duty rates change. We use the rates that apply when the goods are shipped. Stock held in the EU also avoids the €3 duty per item on small parcels sent into the EU from outside, which applies since 1 July 2026.
Questions
Questions from US brands
Do we need a company in Europe?
No. KOD imports the goods, is your EU Responsible Person and is the official seller in Europe.
Who owns the brand on Amazon in Europe?
You do. Brand Registry is based on your trademark and stays in your name. KOD is added as your official seller.
Does our US formula work in Europe?
Often, but not always. We check every ingredient and claim against EU rules before we order stock. If a product needs a change, you hear it before anything ships, and we start with the products that are ready.
Can you stop resellers bringing US stock into Europe?
Goods first sold outside Europe can be stopped with an EU trademark when they are brought in without your consent. Goods first sold in Europe with your consent may be resold freely. We only act where the law allows it.
Do you also run the US?
Your US business stays yours. Exclusivity is agreed per region and channel. For European brands we also run the US, from our own US warehouse: United States
Start with a conversation
Your brand, sold the way youbuilt it.
Tell us where your brand is sold today. In a 30-minute call we show you what we see and how controlled distribution in Europe would work for you.
