Distribution · Marketplaces
Every marketplace. Every country it reaches.
Amazon in Europe and the US, bol, Kaufland, Galaxus, TikTok Shop and the local leaders in each country. We set up, run and protect your brand on the marketplaces that matter, as your official distributor or as your marketplace agency.
Where our marketplaces reach
15 countries · 6 marketplaces · hover a country
NL
Amazon · bol · Kaufland · Galaxus · TikTok
BE
Amazon · bol · Galaxus · TikTok
DE
Amazon · Kaufland · Galaxus · TikTok
FR
Amazon · Kaufland · Galaxus · TikTok
IT
Amazon · Kaufland · Galaxus · TikTok
ES
Amazon · Kaufland · TikTok
PL
Amazon · Kaufland · TikTok
AT
Kaufland · Galaxus · TikTok
IE
Amazon · TikTok
UK
TikTok
SE
Amazon
CZ
Kaufland
SK
Kaufland
CH
Galaxus
US
Amazon · TikTok
Amazon · bol · Kaufland · Galaxus · TikTok Shop · brand webshops
Marketplaces on this page
Amazon Europe · Amazon US · bol · Kaufland · Galaxus · TikTok Shop · More marketplaces
Also in Distribution
EU distribution · US distribution · India and China · Digital marketing
Where each marketplace sells
One overview, every storefront.
Which marketplace reaches which countries, and what it is best for. We start where your category sells best and add the next storefront when the numbers work.
| Marketplace | Countries | Best for |
|---|---|---|
| Amazon Europe | Germany, France, Italy, Spain, the Netherlands, Belgium, Poland, Sweden and Ireland (9 stores, one account) | Reach across Europe, search-driven beauty sales |
| Amazon US | United States | The largest online beauty market |
| bol | The Netherlands and Belgium | The first place Dutch and Belgian shoppers look |
| Kaufland | Germany, Austria, Czechia, Slovakia, Poland, France, Italy, Spain and the Netherlands (9 storefronts) | A strong second channel next to Amazon |
| Galaxus | Switzerland, plus Germany, Austria, France, Italy, the Netherlands and Belgium | Switzerland, high spend per order |
| TikTok Shop | UK, Ireland, Germany, France, Italy, Spain, Austria, Belgium, the Netherlands, Poland and the US | Discovery through video, creators and live selling |
| More marketplaces | Douglas, Zalando, Otto (DE), Allegro (PL, CZ, SK, HU), Cdiscount (FR) | The local leader in each country |
Storefront coverage per marketplace as published by the marketplaces in 2025 and 2026.
Amazon Europe · 9 stores · DE · FR · IT · ES · NL · BE · PL · SE · IE
Your Amazon agency for Europe. From first listing to best-seller rank.
We bring European, US and international brands to Amazon’s European stores and grow them with better listings, smarter ads and full account management, as your agency or as your official distributor.
Who we help
New to Amazon
We set up your account, list your range in the right countries and launch it with advertising and first reviews.
Already on Amazon
We audit your account, fix listings, ads and account health, and take over the day-to-day work so your sales grow.
US and non-EU brands
We guide you through what Europe asks of you: an EU Responsible Person, CPNP, VAT and EPR, import into our warehouse in the Netherlands and listings in every store language. Into Europe
One seller account · 9 storefronts: DE amazon.de · FR amazon.fr · IT amazon.it · ES amazon.es · NL amazon.nl · BE amazon.com.be · PL amazon.pl · SE amazon.se · IE amazon.ie. Pan-European FBA stores your stock close to customers in every storefront.
What we do on Amazon Europe
One team for everything Amazon.
Pick the services you need, or let us run the whole account. Every service is available in all nine European stores.
01
Launch and set-up
Seller Central set-up, identity verification, VAT and EPR details, Brand Registry with your trademark, and a launch plan with Amazon Vine for first reviews.
02
Listings and Amazon SEO
Keyword research per country, and native-language titles, bullets and backend keywords that follow Amazon’s style guide.
03
A+ content and Brand Store
A+ and Premium A+ content, a multi-page Brand Store, product images, infographics and video that explain your ingredients and results.
04
Amazon Ads
Sponsored Products, Brands and Display per country, plus coupons, deals and Prime Day and Black Friday plans, with budgets tied to margin.
05
Brand protection
Daily monitoring of sellers and content, Report a Violation through Brand Registry, and Project Zero where it fits.
06
FBA and logistics
Inbound planning, prep and labelling in our warehouse, Pan-European FBA or shipping from our own stock, stock forecasting and FBA reimbursements.
07
Customer service and account health
Buyer messages answered in the local language, returns and reviews monitored, and Seller Support cases handled when something goes wrong.
08
Strategy and reporting
Which countries first, competitor and price analysis, and a monthly report on sales, ranking, ad spend and margin.
09
Amazon Transparency
Enrolment in Amazon Transparency: a unique code on every unit, so only authentic products reach your customers, whoever sells them.
What we often find
Why brands lose control on Amazon.
On Amazon many sellers can offer the same product on one listing. Without Brand Registry, anyone can change your title, images and claims.
- Several sellers on one listing, competing on price for the Buy Box
- Different listings for the same product in every country, with inconsistent claims
- Counterfeit or expired units that trigger negative reviews on your page
- Products from outside the EEA with foreign packaging and no EU compliance
- Stock-outs that hand your ranking to someone else
Amazon Europe FAQ
Good to know.
Do we need a trademark for Brand Registry?
Yes. Amazon asks for a registered trademark or, for many offices, a pending application. An EU trademark from the EUIPO covers all EU stores. Our IP lawyers can file one if you do not have it yet.
We are a US or non-EU brand. Can we sell on Amazon Europe?
Yes. A cosmetic sold in the EU needs a Responsible Person in the EU, a safety assessment, a product information file, a CPNP notification and EU labelling, plus VAT and EPR registrations per country. We check and arrange this with you, import your stock into our warehouse in the Netherlands and run your listings in every store language.
Which countries should we start with?
For most beauty brands Germany is the first priority, followed by France, Italy, Spain and the Netherlands. We look at your current demand, reviews and competition before we recommend a roll-out.
Can you take over our existing account?
Yes. As a managed service we work inside your account with our own user permissions. As your distributor we sell through the KOD account and you keep control of the brand through Brand Registry.
Can we book only part of the work, such as ads or A+ content?
Yes. You can start with one service, such as advertising, listings or brand protection, and add more later. Many brands start with a free brand check to see where the biggest gains are.
Amazon US · United States
Take your brand to Amazon.com.
The US is the largest beauty market online and the most competitive. From our US office, with stock at our US fulfilment partner, we launch European brands on Amazon.com with local stock, US-ready listings and protection from day one.
US office
Team on the ground
Stock
US warehouse + FBA
Trademark
USPTO for Brand Registry
Cosmetics rules
FDA · MoCRA
As your distributor we import, hold and sell your products in the US. As a service partner we run your own Amazon.com account for you.
Import and US stock
Shipping from Europe, customs clearance with our brokers, storage in the US and replenishment to Amazon fulfilment centres.
Compliance first
US labelling in English, ingredient declarations, and FDA facility registration and product listing under MoCRA, prepared with specialist partners.
Brand Registry US
A USPTO trademark application through our IP lawyers, Brand Registry enrolment and a brand store built for American shoppers.
US-ready listings
American English copy, US search terms, A+ content and images that explain what makes a European formula different.
Launch and reviews
Sponsored Ads and coupons to build visibility, and first reviews earned the right way, within Amazon’s rules.
Pricing discipline
A clear US price position and, where appropriate and legally reviewed, a minimum advertised price policy for resellers.
Do we need a US company to sell on Amazon.com?
Not if KOD is your distributor: we are the importer and the seller. If you want your own account, a European company can register, but you will need a US trademark and a plan for US stock and returns.
Can our EU trademark be used for US Brand Registry?
Brand Registry is enrolled per region. For Amazon.com you need a trademark with the USPTO, and in many cases a pending application is enough to start. Our IP lawyers can file it.
bol · Netherlands and Belgium
Win the Netherlands and Belgium on bol.
bol is where Dutch and Belgian shoppers start, with 14 million customers. It is also our home market: we sell there every day from our warehouse in the Netherlands, and we know what it takes to rank, convert and stay in control.
bol sells in the Netherlands and Belgium only. Shoppers in Luxembourg are reached through Amazon, webshops and retail.
Customers
14 million
Sales partners
43,000+
Countries
NL · BE
Pick-up points
15,800+
Source: bol, About bol (2026).
What we do on bol
Local content, local speed.
On bol the product with the best content, fastest delivery and strongest reviews wins the Buy Box. We work on all three.
Dutch and Flemish content
Titles, descriptions and specifications written for Dutch-speaking shoppers, plus French for Wallonia where it matters.
Fast delivery
Shipping from our Dutch warehouse or through Logistics via bol, with the fast delivery Dutch and Belgian shoppers expect.
Sponsored Products
bol advertising campaigns built around search terms and category pages, measured on margin and new customers.
Product safety data
GPSR details, including the responsible economic operator for every brand, entered correctly so offers stay online.
Offer monitoring
We track every seller on your products and report infringements through bol’s notice procedure.
Reviews and service
Customer questions answered within a day in Dutch, returns handled, and service scores kept at the level bol rewards.
Can a brand outside the Netherlands sell on bol?
Yes. bol accepts sellers from other EU countries, but content, customer service and returns need to work in Dutch. As your distributor we take all of that on.
Other sellers already offer our products. What now?
We start with a seller overview in the free brand check. Counterfeit and misleading offers can be reported. For genuine resellers the answer is usually an official seller with better content, delivery and stock.
Logistics via bol or own fulfilment?
It depends on your range and margins. Fast movers often go to Logistics via bol; slower or bundled items ship from our own warehouse. We decide per product.
Kaufland · 9 storefronts
Nine countries, one registration.
Kaufland Global Marketplace combines a trusted retail name with storefronts in Germany, Austria, Czechia, Slovakia, Poland, France, Italy, Spain and the Netherlands. Less crowded than Amazon, and growing fast.
Germany first, then the storefronts where your category sells.
Storefronts
9 countries
Reach
139M online shoppers
Sellers
13,000+
Retail stores
1,600 offline
Source: Kaufland Global Marketplace (October 2025).
Why Kaufland
Fewer competitors per product, strong brand trust in Germany and Central Europe, and one seller account for every storefront. That makes Kaufland one of the most efficient second channels after Amazon.
- Onboarding: seller registration, company verification and storefront selection
- Product data: local-language listings, EAN matching and complete attributes
- Pricing per country, aligned with your Amazon and retail prices
- Kaufland Ads with sponsored product campaigns
- Fulfilment from our warehouse to every storefront country
- Seller monitoring and reporting of infringing offers
Your first 90 days on Kaufland
Account
Seller account, company verification and your brand connected to the catalogue.
Listings
German listings first, then translated content for the other storefronts you choose.
Stock and delivery
Shipped from our warehouse with delivery times that meet Kaufland standards.
Kaufland Ads
Sponsored product campaigns to build visibility, measured against sales.
Which storefront should we start with?
Almost always Germany. It is the largest Kaufland storefront, and good results there make the next markets faster.
Do we need German packaging?
Certain label information must be in German for the German market. We check your labels and advise on the simplest compliant route.
Can we sell in several countries from one account?
Yes. One seller account can list in several storefronts, with local listings and prices for each.
Galaxus · Switzerland + 6 EU countries
Switzerland’s favourite store, now across Europe.
Galaxus is Switzerland’s largest online retailer and is growing in Germany, Austria, France, Italy, the Netherlands and Belgium. We work with Galaxus directly: as a supplier to Galaxus itself and as a seller on its marketplace, so we can advise which route fits your range.
Switzerland is outside the EU customs union: we handle clearance and Swiss VAT.
Platform sales 2025
CHF 3.8 billion
Growth
+17% in 2025
Customers
5 million
Countries
CH + 6 EU
Source: Galaxus annual figures 2025 (combined Galaxus and Digitec customers).
Supplier or marketplace seller
We supply Galaxus as a retailer and sell on the Galaxus marketplace. We advise which model fits your range, or combine both.
Complete product data
Ingredients, usage and specifications in German, French and Italian.
Cross-border logistics
Shipments to Switzerland with customs documents, clearance and Swiss import VAT handled.
Swiss pricing
Prices in CHF that fit your European price ladder.
EU shops
The Galaxus shops in Germany, Austria, France, Italy, the Netherlands and Belgium.
Reviews and questions
Answered in the shopper’s language.
Why Galaxus and not only Amazon?
Galaxus is the largest online retailer in Switzerland, a market with high spending power where Amazon plays a much smaller role.
Is selling to Switzerland complicated?
It needs customs clearance, Swiss VAT and labels that meet Swiss rules. Once that is set up, it runs like any other channel.
Which languages do we need?
German and French cover most Swiss shoppers. Italian helps in Ticino.
TikTok Shop · 10 European markets + the US
Where beauty is discovered.
TikTok Shop turns videos and livestreams into a checkout. It is live in the US and in ten European markets, four of which opened in June 2026. We set up your shop, find the right creators and keep your brand consistent.
Live since 2024–2025
DE · FR · IT · ES · IE
New in June 2026
NL · BE · AT · PL
Also live
UK · US
Formats
Video · Live · Shop tab
Source: TikTok Newsroom, TikTok Shop expands across Europe (2026).
Shop setup
Seller registration, product catalogue, shipping templates and brand authorisation, so creators link to the official shop.
Creators and affiliates
We select creators that fit your brand, send samples, agree commissions and brief them on correct cosmetic claims.
Content and LIVE
Short videos, product demos and livestream sessions produced for the platform, plus paid amplification when content performs.
Shop set-up
Seller verification, brand authorisation and compliant product listings per market.
Creators
An affiliate programme with clear commission, samples and brand guidelines.
Content and LIVE
Short videos and LIVE sessions that show texture, application and results.
Fulfilment
Fast delivery from EU stock, with returns and customer service handled.
Do we need our own creators?
No. We find and manage creators whose audience fits your products, and pay them commission on sales they drive.
What if others already sell our brand on TikTok Shop?
We map those shops and address unauthorised offers, so demand goes to your official shop.
More marketplaces
The right channel for each country.
Every European country has its own favourite place to shop. When it makes sense for your brand, we add the local leader and connect it to the same stock, prices and product data.
Beauty specialist
Douglas
Europe’s leading beauty retailer, with a marketplace for selected brands. Premium positioning and strict brand standards.
Fashion and beauty
Zalando
A style-driven audience across Europe, reachable through Zalando’s partner programme.
Germany
Otto
One of Germany’s largest online marketplaces, strong with loyal, older shoppers.
Poland
Allegro
The dominant marketplace in Poland, also active in Czechia, Slovakia and Hungary.
France
Cdiscount
A major French marketplace and a strong complement to Amazon.fr for everyday beauty.
Your own channel
Brand webshops
A Shopify or WordPress store for your brand, connected to the same stock and fulfilment. Webshops
We add a channel only when the numbers work: enough demand for your category, acceptable fees and a way to keep your brand protected. The brand check includes a channel recommendation per country.
How do you choose the next marketplace?
On data: where your category sells, where your customers already search, the fees and the logistics. We only add a channel when it adds margin, not just revenue.
Can one team really run many marketplaces?
Yes, with one stock pool, one product data set and one team. Each marketplace gets local content, but the brand stays consistent.
Can you connect our existing marketplace accounts?
Yes. We can take over accounts you already have, or open new ones as your official seller.
Included on every marketplace
What we take off your plate.
The same standard of work, whether you sell one product or two hundred.
- Account setup and verification for EU and US seller accounts
- Brand Registry and brand store where the marketplace offers one
- Listings in the local language, with titles, images and A+ content that convert
- Compliance files: CPNP, Responsible Person, GPSR and EPR details
- Fulfilment through the marketplace or from our own warehouses
- Advertising with clear budgets and weekly optimisation
- Seller monitoring and removal of infringing offers, through our brand protection
- Monthly reporting on sales, margin, ranking and share of voice
Free brand check
Who is selling your brand right now?
We review your brand on Amazon in Europe and the US, bol, Kaufland, Galaxus and TikTok Shop and send you a clear report: who sells your products, which listings look suspicious, where prices drift and what to fix first. Free and without obligation.
- Every seller active on your listings, per marketplace
- Listings that look counterfeit, altered or misleading
- Price levels compared across countries and channels
- Brand Registry and trademark status
- Three concrete actions you can take this month
Start with a conversation
Your brand deserves one trusted seller.
Tell us where your brand is sold today. In one 30-minute call we show you what we see on the marketplaces and how we would protect and grow your brand.
