Distribution · EU distribution
Your brand across Europe. Through one partner.
We distribute beauty brands across the European Union through our own marketplace accounts, our retail and wholesale contacts and brand webshops, all supplied from our warehouse in the Netherlands. You choose how we work: we buy your stock as your official distributor, or we do the work for you as a service.
Base
Warehouse in the Netherlands
Delivery area
All 27 EU countries + Switzerland
Channels
Marketplaces · webshops · retail · wholesale
How we work
Distributor or service partner
Two ways to work together
We buy your stock, or we do the work.
Most brands choose distribution. Brands that keep their own stock and accounts hire us for the work itself. Both can start with one country or one channel.
Preferred · Distribution partnership
We buy and sell your brand
KOD becomes your official distributor for the countries we agree on. We buy your products, hold the stock in the Netherlands and sell it on every agreed channel. You deal with one partner and one invoice.
- We buy the stock and earn our margin on sales
- One official seller per marketplace, no conflicting offers
- Compliance, customer service and brand protection included
- Exclusivity per country or channel, agreed openly
Fee-based · Managed service
We do the work for you
You keep the stock, the seller accounts and the customer. We set up and run your channels in Europe for a monthly fee, with a clear scope you can extend or cancel with notice.
- Marketplace accounts set up and managed in your name
- Listings, advertising and reporting
- EU compliance support for non-EU brands
- Logistics in our warehouse if you want it
Our network and channels
Sold where Europeans actually shop.
We build demand online first, because it creates sales data and reviews fast. With that proof we open doors with retailers, pharmacies and wholesalers.
01
Marketplaces
Amazon in nine EU stores, bol, Kaufland, Galaxus, TikTok Shop and the local leaders in each country, run as one official seller.
02
Brand webshops
Your own webshop and online beauty stores, supplied from the same stock, with prices that stay consistent.
03
Retail and pharmacies
Introductions to drugstores, pharmacies and beauty retailers once online demand is proven, with the product data and logistics they ask for.
04
Wholesalers and distributors
Cartons and pallets for wholesalers and local distributors in other EU countries, with the paperwork B2B customers need.
05
Marketing and content
Advertising, social media and creators that send demand to your official offer, not to a reseller.
06
Logistics
Inbound checks, storage, marketplace prep and shipping to every EU country from our warehouse in the Netherlands.
How your product travels
From your factory to every customer.
One chain, one partner. We take over at the factory gate and stay responsible until the parcel is in your customer’s hands.
01
Your factory
Anywhere in the world. You ship full pallets, we plan the stock with you.
02
KOD warehouse
The Netherlands. Goods-in checks, labels, storage and marketplace prep.
03
Every channel
Amazon, bol, Kaufland, Galaxus, TikTok Shop, webshops and retail.
04
Your customer
Fast delivery, returns and service in the local language.
Netherlands and Belgium · our home market
Our home market. Your next one.
The Netherlands and Belgium are small on the map and big online. From the Netherlands we distribute beauty brands across both countries, and to Luxembourg, online and offline, in Dutch and French.
We distribute Dermz Laboratories in the Netherlands, Belgium and Luxembourg: one official seller on the marketplaces, Dutch content that explains the science, and stock that is always available. See the brands we represent
bol
The largest online store in the Netherlands and Belgium, with fast delivery from our Dutch warehouse or through Logistics via bol. bol itself sells only in the Netherlands and Belgium.
Amazon.nl and Amazon.com.be
Growing fast in both countries, and connected to the rest of Amazon Europe through one account.
Webshops and retail
Your own webshop and online beauty stores, supplied from one stock. Pharmacies and drugstores come next, once online demand is proven.
Consumers NL · BE · LU
30 million
bol customers
14 million
Languages in Belgium
Dutch · French · German
KOD
One Dutch team, one warehouse
Sources: Statistics Netherlands, Statbel, STATEC and bol (2026). Figures rounded.
What Dutch and Belgian shoppers expect
Local language
Certain label and listing information must be in the local language. Dutch for the Netherlands; Dutch, French or German in Belgium, depending on the region.
Fast delivery
Stock in the Netherlands, shipped fast, is what shoppers on bol and Amazon.nl expect.
Reviews and trust
Clear product pages, honest claims and fast customer service in Dutch build the ratings that sell.
Consistent pricing
One official seller keeps the brand presented the same way on every marketplace.
Into Europe · for US, UK and other non-EU brands
One entry point for 27 countries.
The EU is one market with strict cosmetics rules. Under the EU Cosmetics Regulation, no cosmetic may be sold without a responsible person established in the EU. As a Dutch company, KOD can act as your EU Responsible Person and takes care of everything around it.
What the EU asks of every cosmetic
- EU Responsible Person named on the label
- Cosmetic product safety report and product information file
- CPNP notification before the product is placed on the market
- EU labelling with ingredients, batch, durability and local-language warnings
- GPSR and EPR details for marketplaces and packaging schemes
- An EU trademark to protect the brand and unlock Brand Registry
This is general information, not regulatory advice. We work with qualified safety assessors where needed.
What a distribution partnership includes
Everything between your factory and the customer.
You focus on product and brand. We take care of the channel, and we are measured on the result.
- Purchasing and stock in our warehouse in the Netherlands
- Sales on every agreed channel: marketplaces, webshops, retailers and wholesalers
- Compliance: CPNP, Responsible Person, GPSR and EPR
- Brand protection as a standard part of the agreement
- Marketing and advertising on the marketplaces and social media
- Customer service in the local language
- Monthly reporting on sell-out, stock and market developments
Questions
EU distribution, answered.
Can you be our exclusive EU distributor?
For the right brand, yes. We discuss territory, channels and targets openly and put them in a clear agreement. We prefer exclusivity per channel and region, because it is what allows us to invest in your brand and protect it.
Do you buy the stock?
Usually yes: as your distributor we buy the stock and earn our margin on sales. Terms for launches and new markets are agreed per brand, so they fit both sides. If you prefer to keep the stock, we work as a service partner for a monthly fee.
Which countries do you cover?
We sell across the EU from the Netherlands, with a focus on the Netherlands and Belgium, Germany, France and the other large marketplace countries. Switzerland is reached through Galaxus.
Do you handle EU compliance?
Yes. KOD can act as your EU Responsible Person, and we make sure the requirements are in place before launch, from the product information file to local-language labelling, working with qualified safety assessors where needed.
Do we need Dutch packaging?
Not always. Some information must appear in the local language, which can often be solved with a compliant sticker. We check your labels before the first shipment and advise on the simplest route.
Do you also sell to drugstores and retail?
We start online, because it builds sales data and reviews fast. When a brand has proven demand, we prepare it for retail conversations.
Is Luxembourg included?
For distribution, yes: we supply webshops and retailers in Luxembourg from our Dutch warehouse. bol itself only sells in the Netherlands and Belgium, so online shoppers in Luxembourg are reached through Amazon and webshops.
What do you need from us?
A trademark (or the willingness to file one), product information and compliance documents, reliable supply, and an honest conversation about your current distribution.
Free brand check
Who is selling your brand right now?
We review your brand on Amazon in Europe and the US, bol, Kaufland, Galaxus and TikTok Shop and send you a clear report: who sells your products, which listings look suspicious, where prices drift and what to fix first. Free and without obligation.
- Every seller active on your listings, per marketplace
- Listings that look counterfeit, altered or misleading
- Price levels compared across countries and channels
- Brand Registry and trademark status
- Three concrete actions you can take this month
Start with a conversation
Your brand deserves one trusted seller.
Tell us where your brand is sold today. In one 30-minute call we show you what we see on the marketplaces and how we would protect and grow your brand.
