Distribution · Digital marketing
Build demand online. Sell it everywhere.
Social media, creators, advertising, better listings and your own webshop. We build the demand that makes people choose your brand, and send it to your official offer instead of a reseller’s.
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Social media and creators · Advertising · Listing optimisation · Webshops
The principle
Protect first, then grow
Advertising
Every euro of ad spend accounted for.
We plan and run advertising across the marketplaces and the open web, with one budget, one strategy and one report. The target is profitable growth, not the lowest cost per click.
Marketplaces
Retail media
- Amazon Sponsored Products, Brands and Display
- bol Sponsored Products
- Kaufland sponsored listings
- Launch, always-on and seasonal campaigns
Webshop and brand
Meta and Google Ads
- Meta (Facebook and Instagram) prospecting and retargeting
- Google Search, Shopping and Performance Max
- Creative testing with clear hypotheses
- Tracking and consent set up correctly
Strategy first, then spend
Targets
Break-even and target advertising cost per product and channel.
Structure
Campaigns split by brand, category and competitor terms.
Optimise
Weekly bids, budgets and search term clean-up.
Report
Monthly results on sales, margin and share of voice.
Listing optimisation
Better listings, better numbers.
Already selling, but not growing? Most accounts lose sales on details: the wrong search terms, weak images, missing A+ content or unanswered questions. We audit, fix and measure.
Search terms
Keyword research per country and language, built into titles, bullets and backend fields.
Images and A+
Main images that win the click, infographics that explain ingredients and A+ modules that answer doubts.
Reviews and ratings
Analysis of what customers love and dislike, feedback to your product team, and compliant review programmes.
Catalogue hygiene
Duplicate listings merged, variations grouped correctly and categories fixed so products can be found.
Pricing and bundles
Price points, multipacks and sets that increase order value without damaging your price position.
Clear reporting
Sessions, conversion, ranking and revenue per product, before and after every change.
Webshops
A webshop that works with your marketplaces.
Your own store is where your brand story lives and where you own the customer relationship. We build it on Shopify or WordPress and connect it to the same stock, prices and fulfilment as your marketplaces.
Design and build
A fast, mobile-first store in your brand identity, with product pages that explain ingredients and results.
Multi-language and multi-country
Languages, currencies, VAT and shipping rules for every market you sell in.
Connected operations
Stock sync, order routing to our warehouse, email marketing and analytics, set up and maintained.
Live in weeks, not months
Scope
Markets, languages, payment methods and the pages you really need.
Design
A clean design in your brand identity, tested on mobile first.
Build
Shopify or WordPress with WooCommerce, connected to stock and orders.
Launch and care
Speed checks, analytics, updates and support after launch.
Everything a brand webshop needs
- Multi-country checkout: local languages, currencies and payment methods such as iDEAL, Bancontact and cards
- Compliant product pages: INCI lists, usage, warnings and responsible person details on every product
- Legal pages: terms, privacy, cookies and returns, written for EU consumer law
- Connected stock: one stock pool shared with bol, Amazon and our warehouse, so you never oversell
- Email marketing: newsletters and automated flows for your webshop customers
- Analytics: consent-based tracking for Google and Meta, with clear monthly reports
Advertising a product that five sellers offer means paying to send customers to the cheapest one. Protect first, then grow.
The KOD growth principle
Questions
Digital marketing, answered.
Which platforms do you cover?
TikTok, Instagram and Facebook, plus product video for Amazon, bol and your webshop.
Do you work with influencers?
Yes, mostly micro-creators whose audience matches your product. They tend to drive more sales per euro than large accounts.
What advertising budget do we need?
Enough to learn. We agree a test budget per channel, measure return on ad spend and scale what works.
Who owns the ad accounts?
When you pay for advertising, the accounts are set up in your name or with full access for you.
Do you translate or rewrite listings?
We rewrite. Each market searches differently, so German, Dutch and French listings are written for local search terms, not translated word for word.
Which webshop platform do you use?
Mostly Shopify, and WordPress with WooCommerce where a brand needs more content or flexibility. We advise on what fits your size and team.
Do we own the webshop?
Yes. The domain, the store and the customer data are yours.
Can you take over an existing webshop?
Yes. We start with an audit of speed, conversion and compliance, then fix what matters most.
Two ways to work together
Distribution partner, or managed service.
Preferred
Distribution partnership
KOD buys your products and sells them as your official seller. You work with one partner; we carry the stock, the listings and the protection.
- We buy the stock and earn our margin on sales
- One official seller per marketplace
- Brand protection included
- Warehousing and fulfilment from the Netherlands
For brands that sell themselves
Managed marketplace service
You stay the seller of record and own the account. We set up and run it for a monthly fee, from listings and compliance files to advertising and reporting.
- Account set-up and Brand Registry
- Listings and content in every language
- Advertising and review programmes
- Monthly reporting on sales and spend
Not sure which fits? How we work
Free brand check
Who is selling your brand right now?
We review your brand on Amazon in Europe and the US, bol, Kaufland, Galaxus and TikTok Shop and send you a clear report: who sells your products, which listings look suspicious, where prices drift and what to fix first. Free and without obligation.
- Every seller active on your listings, per marketplace
- Listings that look counterfeit, altered or misleading
- Price levels compared across countries and channels
- Brand Registry and trademark status
- Three concrete actions you can take this month
Start with a conversation
Your brand deserves one trusted seller.
Tell us where your brand is sold today. In one 30-minute call we show you what we see on the marketplaces and how we would protect and grow your brand.
Social media and creators
Content people save, share and buy.
Beauty is sold on feeds before it is sold on marketplaces. We create content and work with creators on Instagram and TikTok, and connect it directly to your official shop.
Content production
Short-form video, product demos, routines and before-and-after formats that respect cosmetic advertising rules.
Creator partnerships
Selection, seeding, briefs and contracts with creators, with clear disclosure of paid partnerships.
Community
Comments and messages answered in your tone of voice, and customer questions turned into content.
From brief to buy button
Brief
Your brand story, claims you can make and the products that lead.
Create
Short-form video and photo made for TikTok, Instagram and marketplaces.
Partner
Creators selected on audience fit, with samples, briefs and fair commission.
Measure
Views, clicks and sales tracked back to each post and creator.
Made for the feed, built for compliance
Claims control
Content reviewed against your approved claims and the EU rules for cosmetic claims.
Clear disclosure
Creator posts are clearly marked as advertising or partnership content.
Native formats
Vertical video, real application and real skin. Content that looks like the platform performs.
Reuse everywhere
The same shoots feed TikTok Shop, Amazon, bol and your webshop.
Selling directly on TikTok? TikTok Shop set-up, affiliates and live selling